Once upon a time, there was a curious marketer who serendipitously met a 5-time Emmy award-winning filmmaker and teacher. They geeked out on psychology and storytelling and the chaos of SXSW. This meeting blossomed into a mutually beneficial opportunity. The marketer wanted to take one of the filmmaker’s courses. The filmmaker sought feedback on a beta course he and his team were developing. And the happily ever after is what you’re about to read now.