I know what you’re thinking: How on earth did she choose just five? But somehow, I rallied to present these five gems (and a bonus) to you. I hope they give you as much as they’ve given me over the years.
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Once upon a time, there was a curious marketer who serendipitously met a 5-time Emmy award-winning filmmaker and teacher. They geeked out on psychology and storytelling and the chaos of SXSW. This meeting blossomed into a mutually beneficial opportunity. The marketer wanted to take one of the filmmaker’s courses. The filmmaker sought feedback on a beta course he and his team were developing. And the happily ever after is what you’re about to read now.
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Elon Musk waved at me, Esther Perel shouted me out on Twitter, I got exclusive access into two speakeasies — and that’s just the tip of the iceberg. Read all about my insights on social media, marketing, workplace culture and community from the one and only SXSW Conference in Austin, TX.
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I’m usually not a proponent of theft, but in this case, I’ll make an exception. Steal Like an Artist is an hour and a half (tops) of your life that will change it for years after. If you’re looking for a quick read to inspire you with profound and not-so-common common sense, this is definitely one for you. No ski mask, leather gloves or potential misdemeanor required.
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Hiring, firing, storytelling, disrupting the market. Chief Marketing Officers and senior marketing executives gathered in Dallas to share tips, tricks and trends in the field.
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It should be a requirement as a U.S. citizen to read Roxane Gay's "Bad Feminist." Her essays and perspectives on race, gender, politics, media, sexuality, entertainment, feminism and their intersectionality gave me life.
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